CTS EVENTIM and O2 Telefónica agreed a partnership in the area of live entertainment back at the start of 2020, but this had been partially suspended due to the coronavirus pandemic. O2 customers benefit from exclusive 48-hour presales for top concerts across Germany all year round. In addition, there is free live streaming as well as video-on-demand concert experiences from the festivals. O2 also makes use of the online presence and media channels provided by EVENTIM Brand Connect, such as social media, newsletters, display ads and banner adverts, along with particularly target group-specific marketing and targeting opportunities. The comprehensive partnership is designed to run for several years.
The Southside Festival (17-19 June) in Neuhausen ob Eck in the Swabian Alb region is a long-established live event. Following its enforced two-year coronavirus break, major acts topping this year’s bill include Martin Garrix, K.I.Z, Seeed, The Killers, Deichkind, Twenty One Pilots, Kings of Leon and Rise Against.
The Deichbrand festival (21-24 July) at Sea-Airport Cuxhaven/Nordhol will be headlined by Kraftklub, Steve Aoki and Trettmann. Also taking to the stage are Apache 207, Bausa, Bilderbuch, Capital Bra, Clueso, Dropkick Murphys, H-Blockx, Mavi Phoenix, Milky Chance, Nightwish, Provinz and Sido. In total, more than 90 acts have been booked for the festival
The Highfield Festival (19-21 August) at Lake Störmthal near Leipzig will feature bands ranging from pop to punk and from rock to rap. For 2022, confirmed acts include Deichkind, Limp Bizkit, Bad Religion, Casper, Kraftklub and Callejon. O2 Telefónica will also – as in previous years – be providing other major events in Germany with its powerful O2 network, for example the Rheinkirmes funfair in Düsseldorf, the Munich Oktoberfest and the Maschsee Lake Festival in Hannover.